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Our Mission

We specialize in acquiring and offering the finest specimens of American vintage electric guitars with particular attention to those in their complete, original state. As far as we know, we are the only dealer to embrace a written Code of Ethics. We encourage you to read it. (Please scroll down to read it).
 

"I have been collecting and studying rare vintage electric guitars for over forty years. This love affair began when I was a bass player touring England during the Swingin' Sixites and met the key British guitar players on their rise to greatness.

Now, I specialize in acquiring and offering for sale only the finest examples of the finest rare guitars in the world.

I personally examine each guitar in depth and detail. Our full descriptions and specification sheets have set the standard for quality and accuracy.

Meticulous scholarship, ethical conduct, fair dealing, and the highest level of discreet personal service are our core values from which we shall never waver." - David Brass

WHO WE ARE:

President: David Brass
David is an internationally renowned antiquarian bookseller who has been dealing in rare and collectable books and original artwork for the past forty-five years. He was President of the Antiquarian Booksellers Association in England from 1990-1992, a member of the British Antique Dealers Association, and President of the Southern California Chapter of the Antiquarian Booksellers' Association of America from 2001-2003. Over the years, David has built many great investment-quality collections of rare books and original artwork for collectors worldwide, and feels that there is a marked correlation between these collecting and investment fields and that of American vintage guitars.

 

Vice President: Caroline Brass
In charge of all administration, and our day to day operation, Caroline brings much energy and enthusiasm to the table. A collector in her own right, she has the experience necessary to make this business thrive.

 

Executive Director: Stephen J. Gertz 
Steve is a former professional jazz drummer whose fervent interest in guitars and guitarists dates back to 1965 when he heard Mike Bloomfield play on the first Paul Butterfield Blues Band album and felt the earth shift on its axis. Allied with David Brass in the antiquarian book business where he has established an international reputation, Steve formerly worked in the TV/film, advertising, and video industries in various creative and marketing capacities. A pop-culture historian and journalist as well, his writing has been published by Feral House, The Disinformation Company, the Los Angeles Times, L.A. Review, and online magazines. His latest book is DOPE MENACE: The Sensational World of Drug Paperbacks 1900-1975.

 

Creative Director: Dustin Jack 
Dustin Jack is a Los Angeles based photographer/artist with a wide range of specialties. With over 20 years experience, Dustin has developed a unique style and vision. Some areas of notable excellence include concert, sports, portraiture, fine art and studio photography. Dustin is also an accomplished graphic artist with expertise in branding, advertising, design and layout. He has been recognized by the National Association of Photoshop Professionals as a Photoshop expert. Dustin’s background began with vintage movie poster photography; he quickly became an expert in photographing antiquities at Butterfield and Butterfield where he spent the better part of the 90’s. Dustin has worked on everything from Rembrandt and Picasso paintings to the Batmobile and Elvis Presley’s personal items. Dustin is responsible for all guitar studio and reference photography accumulating an astounding 20,000 images of the most sought after vintage guitars in the world. Dustin designs and is responsible for all advertising and imaging for the company including logos, magazine ads, web site images, business cards, banners, posters and T-shirt designs. As a director and editor, Dustin has produced over 300 episodes of the Fretted Americana Inc. PHIL X Show, which at the time of this website going live (December 2011), has over 22 million views on You Tube. Dustin’s body of work continues to grow as he works for Fretted Americana, Tone Americana and David Brass Rare Books, and his personal fine art works and concerts. Some of the bands Dustin has photographed include, Tommy Lee, Motley Crue, DAUGHTRY, The Guana Batz, Black Label Society, Phil X and The DRILLS, George Thorogood and the Destroyers, Alter Bridge, Slash, Tiger Army, Nick 13, No Doubt, The Beastie Boys, and various bands at Ozzfest. Dustin’s work has been published in Rolling Stone and several music related magazines and CD art. You can view many of Dustin’s projects and purchase his gallery style photographs at: www.dustinjackphotography.com

 

Media Relations: Debra Brass
Debra handles the Media Relations for Fretted Americana and is also a gifted and artistic graphic designer who sometimes works with Dustin. She interned for us while she was at university, but then chose to venture into the graphic design world. Debra is fluent in digital technology and has designed for several Entertainment Studios including Disney, Fox and Sony, where she specialized in DVD, Blu-Ray, and Advanced Content Media. She brought her skills and knowledge back to Fretted Americana in order to follow in her father’s footsteps and aspire to be the driving force in Vintage Guitar World Domination.

 

CODE OF ETHICS:

We wish to establish an ongoing relationship with you based upon your trust in our knowledge and judgment.

To that end:
We meticulously inspect in detail every guitar that we offer. We check the finish, all of the electrical components, serial numbers, etc. With over thirty years of experience collecting and handling vintage guitars and our enormous reference library, we bring to bear all that is known about guitar manufacturers, models, and annual production.

 

We provide full, detailed descriptions and specs to each guitar.

We openly disclose any and all flaws we discover in writing. If the instrument is not completely “straight,” we will tell you so and why.

We endeavor to conduct ourselves to the highest standard of professional behavior.

We will deal fairly and ethically; no surprises, flim-flam, dubious business practices or shenanigans.

We value your sense of privacy and uphold the highest standards of discretion and respect.

We allow a full 48 hour honeymoon period when you buy a guitar from us. If you are not 100% satisfied with it we will refund the purchase price in full (less a re-stocking fee of $250) upon return of the guitar in the same condition as sold. Please call us before returning the instrument.


Please inspect your new guitar immediately upon receiving it. If any guitar we offer is found to be not as described, we will happily refund the full purchase price, less shipping, upon return of the guitar in the same condition as sold. Please call us before returning the instrument.

 

All errors and omissions excepted.

 

COPYRIGHT INFRINGEMENT

The entire contents, documents, written materials, graphic images and/or photographs contained within www.frettedamericana.com are the property of Fretted Americana Inc., and are protected by U.S. Copyright Laws. The www.frettedamericana.com content, documents, written materials, graphic images and photographs are intended for the private use and viewing of individuals. Any use of the www.frettedamericana.com content, documents, written materials, graphic images and/or photographs for commercial purposes, or purposes other than those intended by the Copyright Holder are strictly prohibited, and punishable by law. For permission to use the www.frettedamericana.com content, documents, written materials, graphic images and/or photographs, contained herein, contact via email at info@frettedamericana.com. It is illegal to reproduce photographs taken by a professional photographer, graphics created by a graphics artist, or other copyrighted material without the permission of the copyright owner. The copyrights of the images and other material on this web site are owned by Fretted Americana Inc., or the individual photographers or graphic artists who have authorized their use on this Web site. You may not manipulate or alter in any way the digital images, graphics images, and information on this Web site.

 

 

 

 

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